About Us
Finding Inspiration in Every Turn

WHO WE ARE
Turning Manufacturing Data Into Measurable Improvement Since 1998
By Ops Guys for Ops Guys

Don Robb, Chief Executive Officer & Ops Guy
With 30+ years transforming manufacturing operations, Don brings battle-tested experience from RR Donnelley and Spectrum Brands, where he led nationally recognized transformations, boosted run uptime by 50%, and earned "Best Manufacturing Place to Work" recognition. His hands-on leadership style and deep operational expertise now guide Flex-Metrics' mission to unlock manufacturing potential.

Bob Siepka, Chief Commerical Officer & Ops Guy
Robert's three-decade record includes driving $100 million in cost savings at RR Donnelley and managing the world's largest trade book manufacturing facility at LSC Communications. His data-driven methodologies and strategic planning expertise help organizations achieve measurable performance improvements through Flex-Metrics.
Supporting Don and Robert is a dedicated team of 12 manufacturing and technology experts, including Bob Majure, Anthony Allison, and Chris Borgert, who ensure every customer receives the partnership and responsiveness that defines Flex-Metrics.

WHY WE DO IT
Building Capability Around the People Who Run Manufacturing
We have a passion for connecting the Shop Floor to the Top Floor. In today’s Industry 5.0 environment, where people and smart manufacturing technology work together, Flex-Metrics helps manufacturers improve operational performance through better visibility, alignment, and execution.
We give the floor a voice
Operators get simple tools to share what's really happening, without noise or complexity.
We help leaders hear it
Raw data becomes clear, actionable intelligence that drives decisions.
We enable leaders to act
Truth without action is just expensive reporting; we ensure insights lead to improvements.
We close the feedback loop
When operators see their input drives real change, engagement soars and transformation accelerates.

Where It Started
I took an elective in my MBA program at Virginia Tech that was the genesis for starting Flex-Metrics. The class focused on the positive impact of "Change Agents" to unleash innovation and higher profits within the business sector. This class also included a focus on Decision Support Systems that were key to identifying which changes are most likely to create the highest impact. The idea for the Flex Platform quickly came into focus: Empower frontline leaders to execute more effectively by providing real-time feedback that drives better decisions, resulting in higher productivity across the shop floor.
Jay Foster, Founder
1990s
2009 Printing Industries of America awards Flex the InterTech Award for their operating system's ability to extract accurate machine production data cost-effectively and push to MSIs.
2010s
2013 ERP integration introduced, reducing the need for double entry into a client's ERP system and Flex.
2020 Expanded globally to European and South Pacific markets, reaching 1000 production lines with real-time visibility. Introduced Andon displays to increase workforce engagement.
1998 Flex was conceived and founded by Jay Foster in Roanoke, VA under the name SoftSolutions with the goal to create "soft solutions" to hard problems in the manufacturing industry.
2000s
2010 Flex enters the Canadian market. 100 production lines have real-time visibility through Flex
2015 Flex enters the Latin American market.
2020s
2024 Released Flex Insights for cloud-based multi-site visibility. Launched Ops-Guys initiative to coach change agent leadership skills and fully leverage the Flex platform.
WE DELIVER
Manufacturing Data Solutions Built for Execution
Product Capabilities
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Machine data collection
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Operator-driven data collection
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Plant-wide performance visibility
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Multi-site manufacturing visibility
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ERP and MES system integration
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Manufacturing KPI dashboards
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Scrap and waste analysis
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Manufacturing performance benchmarking
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Shift handoff and transition analysis
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Voice of the Operator insights
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Production workflow visibility
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Production efficiency optimization
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Actionable manufacturing analytics
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Capacity utilization analysis
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Data-driven continuous improvement
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Manufacturing leadership visibility tools
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Production issue escalation workflows and alerts
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Digital production boards
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Enterprise manufacturing reporting
Our Values
Transparency
Partnership
Simplicity
Responsiveness
Trust
