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About Us

Finding Inspiration in Every Turn

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WHO WE ARE

Turning Manufacturing Data Into Measurable Improvement Since 1998

By Ops Guys for Ops Guys

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Don Robb, Chief Executive Officer & Ops Guy

With 30+ years transforming manufacturing operations, Don brings battle-tested experience from RR Donnelley and Spectrum Brands, where he led nationally recognized transformations, boosted run uptime by 50%, and earned "Best Manufacturing Place to Work" recognition. His hands-on leadership style and deep operational expertise now guide Flex-Metrics' mission to unlock manufacturing potential.​

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Bob Siepka, Chief Commerical Officer & Ops Guy

Robert's three-decade record includes driving $100 million in cost savings at RR Donnelley and managing the world's largest trade book manufacturing facility at LSC Communications. His data-driven methodologies and strategic planning expertise help organizations achieve measurable performance improvements through Flex-Metrics.

Supporting Don and Robert is a dedicated team of 12 manufacturing and technology experts, including Bob Majure, Anthony Allison, and Chris Borgert, who ensure every customer receives the partnership and responsiveness that defines Flex-Metrics.

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WHY WE DO IT

Building Capability Around the People Who Run Manufacturing

We have a passion for connecting the Shop Floor to the Top Floor. In today’s Industry 5.0 environment, where people and smart manufacturing technology work together, Flex-Metrics helps manufacturers improve operational performance through better visibility, alignment, and execution.

We give the floor a voice

Operators get simple tools to share what's really happening, without noise or complexity.

We help leaders hear it

Raw data becomes clear, actionable intelligence that drives decisions.

We enable leaders to act

Truth without action is just expensive reporting; we ensure insights lead to improvements.

We close the feedback loop

When operators see their input drives real change, engagement soars and transformation accelerates.

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Where It Started

I took an elective in my MBA program at Virginia Tech that was the genesis for starting Flex-Metrics. The class focused on the positive impact of "Change Agents" to unleash innovation and higher profits within the business sector. This class also included a focus on Decision Support Systems that were key to identifying which changes are most likely to create the highest impact. The idea for the Flex Platform quickly came into focus: Empower frontline leaders to execute more effectively by providing real-time feedback that drives better decisions, resulting in higher productivity across the shop floor.

Jay Foster, Founder

1990s

2009 Printing Industries of America awards Flex the InterTech Award for their operating system's ability to extract accurate machine production data cost-effectively and push to MSIs.

2010s

2013 ERP integration introduced, reducing the need for double entry into a client's ERP system and Flex.

2020 Expanded globally to European and South Pacific markets, reaching 1000 production lines with real-time visibility. Introduced Andon displays to increase workforce engagement.

1998 Flex was conceived and founded by Jay Foster in Roanoke, VA under the name SoftSolutions with the goal to create "soft solutions" to hard problems in the manufacturing industry.

2000s

2010 Flex enters the Canadian market. 100 production lines have real-time visibility through Flex

2015 Flex enters the Latin American market.

2020s

2024 Released Flex Insights for cloud-based multi-site visibility. Launched Ops-Guys initiative to coach change agent leadership skills and fully leverage the Flex platform.

WE DELIVER 

Manufacturing Data Solutions Built for Execution

Product Capabilities

  • Machine data collection

  • Operator-driven data collection

  • Plant-wide performance visibility

  • Multi-site manufacturing visibility

  • ERP and MES system integration

  • Manufacturing KPI dashboards

  • Scrap and waste analysis

  • Manufacturing performance benchmarking

  • Shift handoff and transition analysis

  • Voice of the Operator insights

  • Production workflow visibility​

  • Production efficiency optimization

  • Actionable manufacturing analytics

  • Capacity utilization analysis

  • Data-driven continuous improvement

  • Manufacturing leadership visibility tools

  • Production issue escalation workflows and alerts

  • Digital production boards

  • Enterprise manufacturing reporting

Our Values

Transparency

Partnership

Simplicity

Responsiveness

Trust

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Flex-Metrics

Flex-Metrics isn’t typical manufacturing software—it’s built by Ops Guys who’ve actually run plants.

We bridge the gap between operators and leadership, turning real data into real results.

Copyright © 2026 Flex-Metrics by Ops Guys. All Rights Reserved

When your shop floor and leadership can communicate using data,

operational excellence follows.

Unite Floor and Leadership

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